PURE is still a relatively young name in the figure world, but if you collect adult scale figures, you've probably started seeing the brand everywhere.
We've been following PURE closely through our own sales at Akimomo, overseas demand and collector discussions across different markets. One thing has become pretty clear: PURE figures tend to get people talking.
Sometimes that's because of the illustrator. Sometimes it's an unusual character choice. And sometimes PURE releases something so extreme that half the comments are basically people trying to work out what they're looking at.
So rather than putting together another generic "best figures" list, we wanted to look at the PURE releases that are actually getting attention from collectors.
Here are the 10 PURE figures that currently stand out most to us based on collector demand.
Sopra taking the top spot probably won't surprise anyone who has been following PURE.
First, it's Asanagi. That alone gave the figure a lot of attention before release. PURE also went with a larger 1/5 scale here, making Sopra considerably more imposing than most of its 1/6 catalogue.
But what we found more interesting was the reaction to the DX Edition.
A lot of the collector discussion wasn't actually about the extra body configuration. It was about the additional facial expressions. More than one collector basically had the same dilemma: they preferred the standard version, but really wanted the extra DX face.
That's a pretty good sign that PURE got the expressions right.
There has also been plenty of discussion around the different ways Sopra can be displayed and how some of the more unusual components work in practice. She's certainly not a conventional scale figure, even by PURE standards.
From our side, Sopra has continued to sell after the initial pre-order period rather than disappearing from people's radar.
Between the Asanagi name, 1/5 scale, multiple display options and unusually desirable DX parts, Sopra is our current #1 PURE figure for collector demand.
Anubis is one of the most interesting figures on this list because collectors clearly love the design while still being cautious about PURE itself.
And that's fair.
PURE has had mixed feedback on some earlier releases, particularly around QC and whether the final product always lives up to the prototype. We saw that hesitation come up repeatedly around Anubis.
But we also saw something else: people were still ordering her.
Collectors who already owned PURE's 1/6 Bastet reported being happy with how that figure turned out, particularly the face, and some specifically said that experience gave them enough confidence to order Anubis as well.
The Egyptian mythology theme also helps enormously. Anubis doesn't look like another variation on the same bunny, lingerie or school-uniform formula. Nigi Komiya's character design gives her an identity immediately.
That combination of strong design, actual Akimomo sales and collectors willing to buy despite some caution around the manufacturer puts Anubis very high on our list.
Kisara has had an unusually long period of collector attention.
When the figure was first shown, some Sadakage fans immediately wanted to pre-order her. Years later, people are still talking about the same release.
A big reason is that PURE seems to have captured what people actually like about Sadakage's artwork.
The face received particularly positive comments once more detailed photos appeared, and collectors also picked up on the shoes, piercings, purple colour palette and the amount of detail carried over from the illustration.
Not everybody loves the proportions. The oversized feet have probably generated more discussion than PURE expected, and the overall composition is definitely not for everyone.
Then there's the bag.
We'll leave that particular accessory for you to discover yourself.
But that's almost the point with Kisara: people remember this figure.
We've also seen strong recent sales at Akimomo, which matters more to us than announcement-day hype alone.
For an original character without a major anime or game license behind her, Kisara's staying power is impressive.
Shiranui Mizuki already has plenty of figures, so a new one needs a reason to exist.
Phantom Bride has one.
Collector reactions to this figure were immediate and, unsurprisingly, fairly wild. Some people preferred it enough to abandon plans for other Shiranui figures, while at least one collector simply decided they wanted two.
That's the kind of buying intent we pay attention to.
The biggest discussion point is obviously the exaggerated proportions. Even among adult figure collectors, PURE pushed this design pretty far. Some collectors love that; others wished there were additional parts allowing a more complete bridal dress appearance.
There have also been concerns about how top-heavy the finished figure may be and whether the legs will provide enough long-term support.
Those are legitimate questions, but they haven't stopped the figure attracting significant overseas interest.
Among PURE's Taimanin releases, Phantom Bride is probably the one that has generated the strongest reaction purely from its design.
Our original sales data actually placed Uehara Rin lower on the list.
Collector behaviour convinced us otherwise.
There were Taimanin collectors who had clearly been waiting for a proper Rin scale figure, and the announcement received an immediate "finally" reaction from fans.
More importantly, that interest didn't disappear after the reveal.
One collector recently described checking AmiAmi every day for a week waiting for a cancelled pre-order slot to become available—and eventually managed to secure one.
That's a much stronger demand signal than someone simply clicking "Like" on an announcement.
The coloured prototype also seems to have won over collectors who weren't initially convinced. One comment essentially went from "probably pass" to adding Rin to their Taimanin collection after seeing the colouring.
For us, that makes Rin one of the sleeper hits in PURE's current lineup.
Yukikaze is different from most figures here because collectors now have actual production copies in hand.
And the Special Edition is quite a package.
Rather than simply providing interchangeable clothing, PURE includes two separate bodies and two bases, allowing the dressed and adult configurations to exist independently.
Collectors were initially confused about whether these were separate versions, so finding out that both were included in one package was a pleasant surprise for some.
There is a trade-off: it's a lot of figure to ship.
Even before release, collectors were predicting a large box and expensive international freight.
Now that copies are arriving, feedback is mixed but useful. Some owners appear happy with the finished figure and have been sharing real-life photos for others who wanted to see how she actually turned out. There have also been isolated reports of fragile stool parts arriving broken and some looseness around one of the head connections.
That doesn't appear to be universal, but it's worth knowing.
For collectors who value display options, though, two complete bodies make this one of the more generous PURE releases on the list.
Fumiko might be the most divisive figure in this Top 10.
Some collectors absolutely hate it.
Others apparently looked at it and thought: finally.
The design exaggerates almost everything it possibly can, and the response reflects that. Faces, proportions, accessories and even the bunny ears have all been debated.
At the same time, there are details that have found a very specific audience. Collectors have positively called out things that most mainstream manufacturers wouldn't even attempt, including body-hair detailing.
One comment summed up the appeal rather well by saying they enjoyed seeing more "fascinating figures like these."
That's probably the right way to look at Fumiko.
It isn't designed to be universally attractive.
PURE seems perfectly happy making something that 90% of collectors might scroll past if the remaining 10% immediately reach for their wallet.
International demand for Fumiko has been surprisingly strong, which is why such a polarising figure still makes our Top 10.
Louise stands out for a completely different reason.
Collectors noticed that she actually has a mature, heavier body type.
That shouldn't sound unusual, but in the PVC figure market it still is.
One collector specifically praised the fact that the extra weight wasn't limited to the chest or hips—the arms are thicker as well, giving Louise a more consistent body shape.
That's a niche PURE seems increasingly willing to explore: characters and body types that mainstream manufacturers rarely touch.
There is some hesitation surrounding how faithfully the final production figure will reproduce the prototype, particularly because collectors have mixed experiences with earlier PURE releases.
But the character design itself clearly has an audience.
There's also interest in displaying Louise alongside the other characters from the same series, particularly around the shared couch setup, which adds a small series-collection element that we don't see with most PURE originals.
She won't be for everyone, but that's becoming a recurring theme in this list.
There isn't much collector discussion we can point to for Kuzunoha Gozen.
That may be because this is one of the most extreme figures PURE has released.
Even compared with the rest of the company's adult catalogue, Sports Bag Ver. is firmly at the niche end of the market.
What makes it interesting to us is that the demand still exists.
We've seen actual orders at Akimomo alongside noticeable interest from overseas markets. It's a good reminder that collector demand doesn't always correlate with how widely a figure is discussed publicly.
Some figures appeal to thousands of casual collectors.
Others appeal very strongly to a much smaller audience.
Kuzunoha is definitely the latter.
We're not going to pretend this is the PURE figure we'd recommend to someone discovering the brand for the first time, but in a list based on what people are actually buying and seeking out, it deserves to be here.
Yukie is probably the hardest figure on this list for us to rank.
Public collector discussion around her has been fairly limited, and our own recent sales don't put her alongside Sopra, Anubis or Kisara.
What keeps her in the Top 10 is the amount of interest we've observed outside our own store.
Like several PURE releases, the design also includes some details that immediately tell you which audience the manufacturer is targeting. Collector discussion has focused less on conventional things like sculpting and paint and more on the unusual optional components.
That makes Yukie another example of PURE's willingness to make figures for very specific tastes rather than chase broad appeal.
For now, we'd consider her one to watch rather than one of PURE's proven hits.
What Collectors Actually Think About PURE
After looking through all ten figures, the most interesting thing wasn't which character ranked first.
It was how collectors talk about PURE.
There's genuine excitement around the company's character choices and designs, but also a noticeable amount of caution.
Collectors remember earlier QC problems. They compare prototypes with finished releases. They worry about fragile parts, paint transfer and whether ambitious designs will actually survive mass production.
That's not necessarily a bad sign.
People generally don't spend that much time debating a manufacturer they don't care about.
And there are encouraging examples. Owners of PURE's 1/6 Bastet have spoken positively about how she turned out, and newer releases such as Yukikaze are finally giving collectors more finished products to judge rather than prototypes alone.
PURE still has something to prove when it comes to consistency.
But creatively? The brand has already found its identity.
Why PURE Is Becoming an Interesting Adult Figure Brand
PURE isn't trying to become another Good Smile Company or ALTER.
Its strongest releases tend to come from places the mainstream figure industry doesn't cover particularly well: adult artists, original illustrations, unusual body types, extreme display concepts and franchises such as Taimanin.
That strategy inevitably creates divisive figures.
Fumiko is a perfect example. So is Kisara. So is Kuzunoha.
But we'd rather see a young manufacturer produce something collectors either love or hate than another completely forgettable figure.
The other major strength is PURE's growing relationship with illustrators.
Asanagi helped make Sopra one of its most visible releases. Nigi Komiya gave Anubis a design that immediately stands apart. Sadakage already had fans waiting for more of his characters to become figures before Kisara was even available.
For an adult figure manufacturer, those artist names can be every bit as important as conventional anime licenses.
Which PURE Figure Would We Recommend?
If you're buying your first PURE figure, Sopra, Anubis and Kisara are the three we'd look at first.
Sopra is probably the best representation of what PURE does when it goes all-out.
Anubis has one of the strongest original designs in the current catalogue.
Kisara has both real sales behind her and years of collector discussion showing that people haven't forgotten the figure.
For Taimanin collectors, the choice is harder. Shiranui Phantom Bride has the biggest visual impact, while Uehara Rin appears to have particularly strong character-driven demand.
And if you're looking at Fumiko or Kuzunoha?
You probably don't need us to tell you whether you want them.
You'll know.
Explore PURE Figures at Akimomo
Akimomo carries authentic PURE figures, including original illustration figures, Taimanin RPG releases, adult scale figures and upcoming pre-orders.
You can browse our PURE Figure Collection to see what's currently available.
We'll also keep watching new PURE announcements—and, more importantly, how the finished figures actually turn out.
This ranking combines recent collector demand observed at Akimomo with broader international interest and collector discussion. It isn't intended as an official worldwide sales ranking, and the list may change as new PURE figures are released.
